During my pursuit of a BSc. in Physiological Sciences at Newcastle University, I found solace and inspiration in an unexpected place—the fashion society. It was there that my passion for art direction took its first breath, fueling my creativity and igniting a fire within me. Throughout the rigorous three years of my undergraduate studies, I ventured into freelance styling, assuming roles in fashion editorial and creative direction. However, my thirst for knowledge pushed me further, leading me to the Conde Nast College of Fashion and Design for an MA in Creative Direction for Fashion Media, where I graduated with Merit.


As I delved into the academic realm, I simultaneously served as an Art Director for the college's prestigious Vogue Education Present Events series. In this position, I revitalised the brand identity, acting as its ever-vigilant guardian in the seamless integration of social media and other visual and advertising assets. My portfolio includes a myriad of artistic endeavors, from captivating fashion ad campaigns and moving images, short films to breathtaking photography and impeccable graphic design and branding strategy. Collaborating with esteemed names like Condé Nast, Art Partner, Stella McCartney, Jean Paul Gaultier, and Jimmy Choo, as well as smaller enterprises like Kustoms Clothing, has enriched my artistic journey.


Being an international individual myself, surrounded by people from diverse cultural backgrounds, I have acquired a profound appreciation for different cultures. This appreciation has kindled a relentless desire for cultural immersion and has sparked my enthusiasm for language. Currently, I am proficient at a B2 level in French, actively pursuing fluency, and devotedly studying HSK1 Mandarin. In a world that is increasingly interconnected and globalized, language learning serves as a crucial bridge, enabling me to connect deeply with diverse audiences and clients, ultimately enhancing the impact of my work.


Now that I have recently graduated from my Master's program, I eagerly anticipate embarking on new challenges in the realm of Art Direction, particularly within London's vibrant beauty, fashion, and Skincare industry. My insatiable hunger for staying at the forefront of industry trends, coupled with my unwavering commitment to excellence in art direction, media production, and brand strategy, propel me forward. I am ready to immerse myself fully in this dynamic field and make my mark as a passionate and skilled art director.

Skills

  • Adobe Creative suite - Photoshop, Illustrator,Indesign and Premier Pro

  • Media Production & Direction

  • Project Management & Shoot Production

  • Budget Management

  • Market Research

  • Trend Research & Forecasting

  • Mood boarding

  • Content Ideation & Conceptualisation

  • Visual Communication & Creation

  • Brand Strategy and Visualisation

  • UI design

  • Digital Marketing

  • Management&Communication

  • Logo design &Typography

  • Styling - Ecommerce, Brick & Mortar

  • Presentation Creation and Briefing